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Regaining altitude

Regaining altitude

The region’s aviation sector is showing signs that it just might be getting its second wind...or it could all just be hot air.

March 21, 2011 3:35 by

The Doha-based carrier is also expanding its portfolio of destinations around the world, launched with a global “I am…” marketing campaign.

Regionally, Kuwait’s Jazeera Airways and Saudi Arabia’s low cost carrier Nasair continue to gain momentum, with the former planning to increase routes during its summer schedule and the latter launching 11 weekly flights to Turkey.

If you’re wondering where Emirates and Etihad stand in all of this, a scan of recent news stories reveal both companies seem to be moving more cautiously compared to its neighbouring competitors.

Emirates has been beefing up its global sports sponsorships and is mostly reinforcing or adding to the frequency of its existing routes. Meanwhile, Etihad has signed a number of codeshare agreements and commercial partnerships just this month alone.

Kipp wonders if the cautiousness translates into an emerging trend of more collaborations and mergers in the aviation industry, out of necessity of surviving the downturn. And that the signs of life in aviation are just rustlings from already standing obligations.

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