Regional companies’ hiring trends goes digital
Report by Cazar reveals surprising shifts in how businesses source talent
February 3, 2014 3:50 by kippreport
A new study by hiring solution company Cazar, named Where to Source Top Candidates in 2014, reveals the channels that companies in the Middle East and Asia Pacific regions are using to source talent. The report, which is based on analysis throughout 2013 of 3.9 million applicants and 14,212 hires, details the Middle East region’s new recruitment trends shift to online methods.
“Employers in the region have adopted a sales and marketing mindset when it comes to attracting quality candidates. They use a variety of online channels and drive them to engaging, well-branded candidate touch points, such as a dedicated careers website, which make the right individuals want to apply,” says Guy Rickett, CEO at Cazar.
The report also reveals that, among those surveyed, 99 per cent of candidates were found online by recruiters, while employers used an average of 12 channels to source talent. Surprisingly, only one per cent of recruitment came via traditional sources, such as print media and job fairs.
The leading sources of applicants and hires were the companies’ own dedicated career websites and databases of previously qualified candidates, which is also called a talent pool. Together, they delivered 46 per cent of all new recruits.
Moreover, employers are turning to in-house headhunters, employed by the company directly. They are leveraging their own employer brand and using new digital channels for greater, targeted reach.
Mobile is also paving new ways of recruitment in the region, with companies receiving up to 40 per cent of their career website traffic from mobile devices (ie tablets and smartphones).