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Saatchi & Saatchi X Managing Director Richard Nicoll gives Kipp an insight into what retailers and brands are doing right this Ramadan, and how they can do it even better.
August 24, 2011 2:50 by Eva Fernandes
Early this Ramadan, Kipp took a turn about Mall of the Emirates with the very affable Richard Nicoll, Managing Director of Saatchi & Saatchi X. Nicoll directed our untrained eyes to the various marketing ploys brands and retailers in the UAE are fond of using during Ramadan. But what exactly makes for effective Ramadan advertising? In this video, Nicoll tells Kipp what retailers and brands are doing right this Ramadan, and how they can do it even better.
And if you are interested in understanding how Ramadan in the UAE works, why not have a look at Kipp’s findings from our exclusive survey in conjunction with YouGov?
F&B General Manager at Al Khayyat Investments talks to Kipp Report about operating BurgerFuel's own call centre, diversified food offerings and expansion plans over the next five years.
May 23, 2013 11:16 by M. Aldalou
The CEO of Saudi Arabia's national carrier nasair, talks to Kipp Report about their expansion plans and the airline's possibly first profitable year.
May 12, 2013 11:57 by M. Aldalou
At the final day of the Arabian Travel Market's 20th edition, CEO of Qatar Airways Akbar Al Baker speaks to Kipp Report about regaining expansion momentum, airline alliances, Hamad International Airport and how gulf carriers are now perceived.
May 9, 2013 11:27 by M. Aldalou
Sure, we complain about the city often-but we can't deny it makes an excellent subject for a time-lapse video.
April 22, 2013 9:18 by Eva Fernandes
F&B General Manager at Al Khayyat Investments talks to Kipp Report about operating BurgerFuel's own call centre, diversified food offerings and expansion plans over the next five years.
May 23, 2013 11:16 by M. Aldalou
The CEO of Saudi Arabia's national carrier nasair, talks to Kipp Report about their expansion plans and the airline's possibly first profitable year.
May 12, 2013 11:57 by M. Aldalou
At the final day of the Arabian Travel Market's 20th edition, CEO of Qatar Airways Akbar Al Baker speaks to Kipp Report about regaining expansion momentum, airline alliances, Hamad International Airport and how gulf carriers are now perceived.
May 9, 2013 11:27 by M. Aldalou
Sure, we complain about the city often-but we can't deny it makes an excellent subject for a time-lapse video.
April 22, 2013 9:18 by Eva Fernandes
Warrick Godfrey, co-founder of Cobone, tells Kipp that when you stop to compare the present day with just two years…
March 10, 2013 6:06 by M. Aldalou
Here's what the brand experts say...
March 6, 2013 5:46 by M. Aldalou
Youtube has a strong case of the Harlem Shake fever, but only a few brands are taking note. Here are the top five leading the viral charge.
February 17, 2013 5:23 by Eva Fernandes1 Comment
Oil saving win-win drives Saudi solar power boom...
May 23, 2013 4:56
Ambareen Musa, founder of Souqalmal.com, reminds parents of the hidden and additional costs of education.
May 23, 2013 1:19
Gourmet burger chain expanding in the world's second most significant retail environment.
May 23, 2013 1:17
Device to be a “virtual concierge” for luxury hotel's guests.
May 22, 2013 12:04
FNC member argues that minimum wage for domestic workers and maids is 'taking advantage' of employers.
May 20, 2013 4:24
Ready for takeoff—Airbus to beat 2011 MENA forecasts
August 24 2011
Oman to raise gov’t spending by 9 pct in 2012
August 24 2011
Oh dear, this is what the MD of S&S X really focus on?