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Retailers, Ramadan and Richard Nicoll

Saatchi & Saatchi X Managing Director Richard Nicoll gives Kipp an insight into what retailers and brands are doing right this Ramadan, and how they can do it even better.

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August 24, 2011 2:50 by



Early this Ramadan, Kipp took a turn about Mall of the Emirates with the very affable Richard Nicoll, Managing Director of Saatchi & Saatchi X. Nicoll directed our untrained eyes to the various marketing ploys brands and retailers in the UAE are fond of using during Ramadan. But what exactly makes for effective Ramadan advertising? In this video, Nicoll tells Kipp what retailers and brands are doing right this Ramadan, and how they can do it even better.

And if you are interested in understanding how Ramadan in the UAE works, why not have a look at Kipp’s findings from our exclusive survey in conjunction with YouGov?



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