Retailers, Ramadan and Richard Nicoll

Retailers, Ramadan and Richard Nicoll

Saatchi & Saatchi X Managing Director Richard Nicoll gives Kipp an insight into what retailers and brands are doing right this Ramadan, and how they can do it even better.

August 24, 2011 2:50 by Eva Fernandes

Early this Ramadan, Kipp took a turn about Mall of the Emirates with the very affable Richard Nicoll, Managing Director of Saatchi & Saatchi X. Nicoll directed our untrained eyes to the various marketing ploys brands and retailers in the UAE are fond of using during Ramadan. But what exactly makes for effective Ramadan advertising? In this video, Nicoll tells Kipp what retailers and brands are doing right this Ramadan, and how they can do it even better.

And if you are interested in understanding how Ramadan in the UAE works, why not have a look at Kipp’s findings from our exclusive survey in conjunction with YouGov?

Tags: Ramadan retailers UAE, Ramadan UAE, Ramadan UAE brands, Ramadan UAE marketing, Ramadan UAE marketing advertising, Ramadan UAE middle east, Ramadan UAE sales

Previous Article Cover Story Next Article

Ready for takeoff—Airbus to beat 2011 MENA forecasts
August 24, 2011 | Cover Story

Oman to raise gov’t spending by 9 pct in 2012
August 24, 2011

More on Cover Story

All Cover Story

Short Interviews

Rss More Short Interviews

François Bouteiller talks about nasair’s year ahead

The CEO of Saudi Arabia's national carrier nasair, talks to Kipp Report about their expansion plans and the airline's possibly first profitable year.

May 12, 2013 11:57 by M. Aldalou

Qatar Airways – If you can’t beat them, join them

At the final day of the Arabian Travel Market's 20th edition, CEO of Qatar Airways Akbar Al Baker speaks to Kipp Report about regaining expansion momentum, airline alliances, Hamad International Airport and how gulf carriers are now perceived.

May 9, 2013 11:27 by M. Aldalou