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Rolls-Royce maintains top luxury position in Middle East
Company registers another year with 17 per cent year-on-year growth.
January 13, 2014 12:44 by kippreport
Rolls-Royce Motor Cars Middle East celebrates another year of record sales.
A 17 per cent year-on-year growth was recorded in the Middle Eastern markets, making it the best performing region for Rolls-Royce Motor Cars worldwide in terms of growth for the second consecutive year in 2013.
Globally, 3,630 Rolls-Royce cars were sold during the year, which represents the best sales result in the company’s history.
Sales of the Phantom Series II scored a 45 per cent growth in sales in comparison to 2012. Sales for the Rolls-Royce Ghost remained strong throughout the year and the launch of the Wraith, as well as the consequent start of deliveries, contributed to this year’s performance.
“I stated at the beginning of last year that I wished to see further sustainable growth, I am therefore delighted with this fourth successive record year, a result that reaffirms our leadership of the super-luxury segment,” says Torsten Müller-Ötvös, CEO at Rolls-Royce Motor Cars.
He adds: “This is an extraordinary British manufacturing success story borne out of a commitment to delivering only the very finest super-luxury goods. I am particularly satisfied to report that this result is based on a balanced global sales picture, with continued success in emerging markets paving the way for future sustainable growth.”
Geoff Briscoe, regional director of Rolls-Royce Motor Cars Middle East, Africa and Latin America, describes 2013 as “an exceptional year”, adding that the brand has confirmed its position as the undisputed leader in the super-luxury segment.
“No one sells more cars above the US$250,000 mark in the region,” he concludes.