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Shah Rukh Khan has confirmed that the $2.2 billion property project named after him in Ras Al Khaimah is on hold. Do you think it will ever be revived?

Shah Rukh Khan has confirmed that the $2.2 billion property project named after him in Ras Al Khaimah is on hold. Do you think it will ever be revived?

The results are in.

February 21, 2010 5:55 by

When Bollywood actor Shah Rukh Khan announced his first real estate venture, an AED8 billion property development in Ras Al Khaimah named after him, he was gushing with excitement.

“Shah Rukh Khan Boulevard is my tribute to the love and affection shown by the people of the UAE to Indian cinema,” he said during the launch of the project in October 2008. “My vision for the project is to make life a celebration. I have lent my name to the project and I intend to share and transfer my passion for design and living spaces into this world class community that residents will be proud of,” he said.

“It’s not just like endorsing some other product. It’s more than that,” Khan said at the time.

Fast forward to 2010, and the actor – who was back in Dubai to promote his latest movie – confirmed that the project is now on hold.

“To be honest, it kind of fell through at that point in time,” Khan told Emirates Business, adding that he would still like to be a part of the project. “Because I would like it to be; and times will change and become better, so whatever service I can provide I will offer,” he said.

“It’s never always about just the money part that you make – I think it’s just one of those things we never foresaw. Nobody foresaw. I would like to continue on the project, but it is definitely on hold right now,” he said.

However, Shah Rukh Khan Boulevard, which was being developed by TSA Group, is not the only development to have ground to a halt. Several projects across the UAE have been put on hold because of the financial crisis.

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  1. SL on March 2, 2010 8:02 am

    Crazy to buy into a brand that rests on the behaviour of a living person. Look what happened with Tiger Woods !
    And even more ludicrous when it comes to housing brand based on a movie star… Even Hollywood stars don’t do this kind of thing. Its both the greed for money and to be famous beyond the movies…

  2. jameel on April 29, 2010 7:02 pm

    You would expect this from an Indian as they cannot develop in India. How do you think he develops property in the U.A.E.?

  3. pargat singh on July 11, 2011 5:36 pm

    shahrukh u r the best……….best … Best….u r the no. 1 superstar in the whole word

  4. Irfan chhipa on October 5, 2011 7:38 pm

    my best actor srk

  5. ronak shah on October 22, 2011 6:06 pm

    i think you made enough for u and ur son and family..
    I think nw its time for you to look at d poverty of our cntry that is India…
    By saying : i m d king of d world, king of d bollywud,, u wont becum..

    The real king is tht who help the people, the people who really need help..
    Grow up man! How much ll u do for being famous??

  6. rahul on October 22, 2012 7:37 pm

    Saala, bander actor srk


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