Six ways business psychology can help your organisation
Business leaders seem to know very little about the value of business psychology in the workplace—but having an understanding of the discipline can improve business performance and productivity says Michelle Hunter.
December 23, 2012 10:05 by kippreport
Contrary to public opinion, the discipline and practice of business/occupational psychology is not in its infancy. The application of psychology to the workplace dates back to 1900’s. It begun with the publication of Hugo Munsterberg’s book called “Psychology and Industrial Efficiency” and Sir Fredrick Taylor book called “Scientific Management”, which discussed ways to improve productivity through use of psychological training and motivation. Furthermore, psychology was heavily relied upon during World War I – predominantly to assign recruits into certain jobs and for evaluating the performance of soldiers. Following the war in 1924, the Hawthorne Studies were conducted, which further demonstrated how psychology could be used to enhance worker productivity.
Business psychology, as defined by Jack C. Naylor, is the “scientific application or extension of psychological facts and principles to the problems concerning human beings operating within the context of business and industry”. Put simply, it applies psychological knowledge to understand behaviours and tackle problems at work.
So, how can psychology help organisations?
As well as describing and explaining workplace behaviours, as a science, psychology functions to uncover some of the motives behind past behaviours. In addition, it is robust enough to predict – through use of reliable and valid measures – future behaviours.
The benefits of being able to foresee behavioural outcomes, preferably ahead of them being outplayed in the workplace are huge. Imagine knowing how employees are likely to respond to change; or, knowing what to do to prevent employees from resisting change? After all, “misunderstanding and poor management of change” is, according to Clarence W. Brown, “one of the major reason why so many change initiatives fail, causing detrimental harm to the success of the organisation”.
Through use of psychology, business leaders can become more successful by learning more about themselves and their management of human resources. Because no organisation exists in isolation of its people, it is inevitable that EVERY organisation will at some point during its life-cycle, encounter a range of problems. Such problems might concern absenteeism, resistance to change, conflict, bullying, or lack of motivation.
Although work-related problems are often referred to as being “organisational” most would agree that the origins of such problems must have stemmed from the actions and behaviours of the people within the organisation and NOT the organisation itself! That said, it is the behaviour of people within organisations that leaders should seek to understand.
Simply, being aware of the hidden factors, within the organisation that cause friction and those which causes it to flow and run smoothly is advantageous. For example, within the organisation, people play the role of engineers – their behaviours, perception, attitudes and motivation, influences the speed at which goods and services are produced. Often, managers/leaders are unaware of these factors. Business psychology provides an extra lens, through which such hidden factors can be identified and better managed.
Six ways in which business psychology can be used to help :
Improve efficiency – ensure tasks are completed on time, clarify work roles…
Fine-tune hiring- Selecting the right people with the view to predict future performance
Developing leadership – identifying and facilitating the needs of key players within the business.
Managing change – being able to predict how people will respond to change is the first step towards managing it.
Building successful business teams – using psychological profiling to further our understanding of the roles played by team members, including their strengths and weaknesses.
Improve business performance- Market products and predicting consumer behaviour
Michelle Hunter is a Consultant Business Psychologist. Currently, she lectures on the MSc Business Psychology programme at Heriot-Watt University, Dubai Campus. She can be contacted at: [email protected]