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Slow news day survey

Slow news day survey

Who’s a good boy? Who’s a good boy? Yes you are… Kipp thinks you’re just the bestest wittle doggy woggy in the whole wide world!


January 19, 2011 3:56 by

Would you like a choco-drop? Would you like a choco-drop? Ah yes you would like a choco-drop. Who’s a good boy? Who is a good boy? Is it you? Yes it is. Would you like your belly rubbed? Would you?

“Why the heck are you speaking to me like I’m a three-year-old Golden Retriever?” you may be thinking right now, and it’s a fair question. The answer is that a new headline baiting, public-relations-managed survey has just landed in Kipp’s lap. We wouldn’t have paid much notice, but there’s not much in the news right now so we thought we’d give it a go. So, what were the findings? Apparently you are all just a loyal as a bunch of wittle doggy-wogs. Yes you are! Yes you are!

Okay we’ll stop now. The new survey comes from, “the Middle East’s number one job site.” Results show that no less than 87.7 percent of respondents across the Middle East said they are loyal to their current employers. The detail shows that that 66.4 percent of respondents are very loyal to their current employers, 21.3 percent are quite loyal, 6.5 percent are not very loyal and 5.8 percent are not loyal at all. Kipp is narrowing its eyes in your direction and wondering: which one are you? Labrador or bad tempered little Jack Russell?

Anyway Kipp has a little problem with this. Well, two actually. Firstly, loyalty is seen as a positive quality, so if you go around asking people if they feel loyal towards someone or something they will always be reluctant to say no. It would have been better to phrase the question differently for some real insight into attitudes towards employers.

Secondly, buried in the bottom half of the press release, the poll also found that 64.2 percent of people are actively searching for other work. Hmmm. So 66.4 percent are very loyal, but 64.2 are seeking a new job. Either the respondents have misunderstood the definition of loyalty, or many are total liars.

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