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Social Media Marketing: An overview

Social Media Marketing: An overview

It’s the billion dollar question: How can brands turn the social networking phenomenon into sales? Kipp takes a look at the opportunities and threats of social media marketing.

November 2, 2010 3:33 by

One of the challenges for a marketing professional is to be able to turn trends into an opportunity for sales, without the privilege of years of tried and tested research. Enter Social Media: a relatively new avenue that has had some marketing execs confused out of their mind.

Many jumped on the band wagon, creating a Facebook page or a Twitter account and posting press releases; but shortly afterwards just looked around and blinked. In fact, a recent survey found that 65 percent of respondents say their companies have not increased revenue or profited using social media. The question is, should these findings mean attempts at social media marketing be frozen?

Experts say no. Understanding what works with social media marketing is a subject that is open to much debate. Kipp decided to put social media marketing under the magnifying glass: we take a look at its virtues, its examples and what the experts are saying.

What is Social Media Marketing?

Social media marketing refers to usage of the relatively new medium of social media to target and interact with one’s target audience. Social media marketing generally takes the form of blogs, facebook pages, twitter accounts, Myspace pages, Youtube channels and forums. For instance, for LG’s touch screen cellular phone “Bliss” a social media marketing company, aptly called, conducted a four week campaign during which they tweeted over 75 times, published on over 100 blogs in four weeks, got 7,000 Facebook fans, and drove more than 80,000 targeted users to the Facebook Fan Page.

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  1. Sydney Shore on November 4, 2010 4:27 am

    It really depends on how you use it, it’s not just about creating accounts on various channels, but how do you use it for your brand. Social media needs a personal touch, and an interactive relationship between the audience and brand is just a stepping stone to its various effects.

  2. Khalid Dalil on November 21, 2010 5:50 pm

    Regardless of size, entities must be able to assess their Social Media environment in order to predict strategies and shape success. Social Media intelligence is much more than knowing what people are doing or saying about your brands, products or campaigns, it is the translation of that knowledge into practical application.
    Bottom line get social to keep an eye on your digital environment

  3. Social Media on May 17, 2011 11:24 pm

    Hey i’m in the Uk, What a great post reagarding social media marketing this can be. Many thanks for this tends to can be found in helpful.


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