“We need to continue to connect with the consumer, to innovate with the consumer, and we ought to be asking, ‘What is it they want next from us?’ rather than reacting to others or to them as well,” says Ahmed El Azizi. When he’s not marketing Pepsico’s products, he plays Pro Evolution Soccer as Barcelona or Real Madrid. His affinity most likely comes from when he took his MBA in Spain. El Azizi’s other indulgence when he has time to himself is reading. He likes sci-fi fantasy and historical fiction, and is currently reading a trilogy about Genghis Khan.
Irish entrepreneur and chief executive officer of Dubai-based e-commerce site, Cobone.com, talks about shifting away from products and focusing more on "what the company's really good at"
F&B General Manager at Al Khayyat Investments talks to Kipp Report about operating BurgerFuel's own call centre, diversified food offerings and expansion plans over the next five years.
At the final day of the Arabian Travel Market's 20th edition, CEO of Qatar Airways Akbar Al Baker speaks to Kipp Report about regaining expansion momentum, airline alliances, Hamad International Airport and how gulf carriers are now perceived.
Irish entrepreneur and chief executive officer of Dubai-based e-commerce site, Cobone.com, talks about shifting away from products and focusing more on "what the company's really good at"
F&B General Manager at Al Khayyat Investments talks to Kipp Report about operating BurgerFuel's own call centre, diversified food offerings and expansion plans over the next five years.
At the final day of the Arabian Travel Market's 20th edition, CEO of Qatar Airways Akbar Al Baker speaks to Kipp Report about regaining expansion momentum, airline alliances, Hamad International Airport and how gulf carriers are now perceived.