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Do you trust your insurer ?

Strongly agree
Agree
Disagree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Gender
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
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Speaking to Ahmed El Azizi – Marketing Vice President and CMO – Pepsico AMEA

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August 7, 2011 3:40 by



“We need to continue to connect with the consumer, to innovate with the consumer, and we ought to be asking, ‘What is it they want next from us?’ rather than reacting to others or to them as well,” says Ahmed El Azizi. When he’s not marketing Pepsico’s products, he plays Pro Evolution Soccer as Barcelona or Real Madrid. His affinity most likely comes from when he took his MBA in Spain. El Azizi’s other indulgence when he has time to himself is reading. He likes sci-fi fantasy and historical fiction, and is currently reading a trilogy about Genghis Khan.



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