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Strange Brand Extensions

With the Lal’s Group foray into the world of education, Kipp presents you some of the strangest brand extensions we’ve seen to date.

September 25, 2011 4:47 by

  • So if you've been in the UAE for some time, you would be well aware of the Lal's Group, most likely for their supermarket chain Al Maya Lal’s. The group is owns a number of retail franchises and shopping malls across the Gulf. Unsatisfied with just dabbling in retail, the company has now announced it will be diversifying its portfolio; by, wait for it, getting into the manufacturing and education sectors. Don't ask us what the link is between the two, but this isn't the first time the group has dipped its feet into the education business.

    Jayant Ganwani, CEO of Lal’s Group did say: “We already have nurseries but we’re going into the education business. We will start on a small scale and are looking for proper locations which would be finalised in three months.” Nonetheless, Kipp finds it just such an odd concept; the place you used to buy your potatoes from will now be taking care of your kids. This got us thinking, and so now without further ado, we present you...ten of the strangest brand extension.

    So if you've been in the UAE for some time, you would be well aware of the Lal's Group, most likely for their supermarket chain Al Maya Lal’s. The group is owns a number of retail franchises and shopping malls across the Gulf. Unsatisfied with just dabbling in retail, the company has now announced it will be diversifying its portfolio; by, wait for it, getting into the manufacturing and education sectors. Don't ask us what the link is between the two, but this isn't the first time the group has dipped its feet into the education business.

    Jayant Ganwani, CEO of Lal’s Group did say: “We already have nurseries but we’re going into the education business. We will start on a small scale and are looking for proper locations which would be finalised in three months.” Nonetheless, Kipp finds it just such an odd concept; the place you used to buy your potatoes from will now be taking care of your kids. This got us thinking, and so now without further ado, we present you...ten of the strangest brand extension.

  • Colgate toothpaste protects your teeth, right? So then, to say Colgate frozen dinners, by extension, would be a great success among those concerned about their healthcare, wouldn't be too much of stretch? Right? Wrong. Consumers couldn't quite make the connection and let’s not forget the fact that Colgate is hardly appetising.

  • Cheetos fan, we may be. But do we love it so much we would want to slather it all over our lips? Not that we aren't a fan of having flakey cheese caked lips, but we really woulnd’t pucker up for that.

  • You may know Diesel Jeans for well, its jeans, but is not in the wine business. Renzo Rosso, the founder of the popular label presented three new wines at Vinitaly this month. The three wines are Bianco di Rosso, a Chardonnay, Rosso di Rosso (Merlot/Cabernet Sauvignon) and Nero di Rosso (Pinot Nero) and will sell in restaurants for over £100 a bottle. Rosso owns a farm in Marostica in Vicenza, Veneto and also sells olive oil.

  • Sure Harley-Davidson won much recognition for its stylish yet rugged biker boots, but there is no denying that the company's foray into the baking world was nothing short of a disaster. Licensed by Bakery Crafts, the Harley-Davidson icing kit sold to bakeries and pastry shops to make birthday decorations was just purely misguided.

  • Is Hooters an interesting concept? Sure. Will you have a good time at Hooters? Probaly. Would I trust them with my life in an iron bird in the air? Definitely, not. Although Hooters started off as a private charter service, when Hooters restaurant owner, Bob Brooks acquired Pace Airlines in December 2002. All flights were operated by Pace Airlines. Hooters Air is owned by Hooters of America, Inc. On December 8, 2005 Hooters announced that it would end service to Rockford on January 5, 2006 as a result of "the airport authority bringing in a competing airline on one of its routes and providing revenue guarantees for the competitor." Sure.

  • Coca-Cola launched a line of the Diet Coke City Collection each in honour of the globally recognised fashion capitals Paris, New York, London and Milan. Now it could be worse, i.e. a nail polish manufacturer foraying into the fizzy drinks industry, but there is just something wrong with this arrangement.

  • Bic's known for their disposable razors; but disposable underwear?

  • Getting into retail beverage business is an excellent idea, But when you are talking about a vampire-themed Tru Blood beverage, we are not quite certain it is a concept that many will swallow willingly, if you will excuse us. Yet the jury is still out on the Tru Blood beverage created by Omni Consumer Products that is labeled with blood type (O positive) and flavor (blood orange)...[points for the clever names!].

  • Kipp is a fan of the Branson. And if there ever was a model for successful brand extensions, well then Virigin would definitely be the poster child. After all the Virgin family is made up of airlines, bridal wear, holidays, bank accounts, mobile phones, cosmetics, gyms and even vodka. But if there was one thing that didn't quite take off as Branson planned, it would be the Virgin Cola.

 

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