Strength in numbers
Gonabit.com is a new way to shop in Dubai, and it has big plans. As the Arabic version launches, we ask founder Dan Stuart about the concept behind the site.
August 12, 2010 5:42 by kippreport
How long did it take from concept to launch?
It took four months. For a while I was working on this on my own, then Sohran Jahanbani joined and now there are nine of us, handling sales, admin, operations, etc.
How do you monitor its effectiveness?
We are in a position to give consumers the opportunity to know more about the business and to make a commitment to do the deal.
This is why we strictly monitor the quality of the businesses we work with. After all, if the customer is not happy, not only are they not going back to that business, they also won’t come back to GoNabit for other deals.
I wanted our brand to be something where ultimately people will be feel comfortable and share the deals with their friends. I also wanted for it to be something businesses will be comfortable aligning and associating with.
The branding on our site is also designed in a way that doesn’t take away from the business client. We are essentially the wrapper or the container for that particular brand for that day.