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Tablets dominate market in the MEA region

Tablet market overtakes portable PC

Tablet market driven by low-cost tablets

August 29, 2013 3:10 by

For the first time in the Middle East and Africa, tablets are leading the market, overtaking portable PCs.

The International Data Corporation (IDC), a global market intelligence and advisory firm, revealed that shipments of tablets in the second quarter of 2013 totaled 2.79 million units – up 208 per cent year on year – with the Android operating system contributing the most to this increase.

Vendors in the region are actively shipping Android devices (two million in Q2) in larger numbers than Windows OS devices.

The top three vendors dominating the market are Apple, Samsung and Lenovo respectively.

Apple’s shipments totaled 682,000 units, while Samsung shipped 627,000 units leaving Lenovo in third place with 140,000 units.

Victoria Mendes, a research analyst for personal computing, systems and infrastructure solutions at IDC Middle East, Africa and Turkey, says that Android continues to be the leading consumer choice in tablets despite the launching of the iPad mini.

She explains: “The tablet market will continue to be driven by low-cost tablets, be they from the newer Far Eastern entrants or even from the more established multinational brands. The main focus of every vendor now is to secure its position in the market by grabbing the biggest share possible from the two tablet giants – Apple and Samsung.”

Fouad Charakla, research manager for personal computing, systems and infrastructure at IDC Middle East, Africa, and Turkey, says that the rapidly increasing tablet share in the market is, in fact, causing several multinational PC vendors to shift focus to enhancing their tablet ranges.

Another interesting discovery is that education is the prime focus of vendors in the commercial sector as various initiatives get launched across the region.

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