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Tall order: World’s largest commercial tower needs name

Ahmed bin Sulayem

JLT boss invites community to offer suggestions

August 5, 2013 1:03 by

The executive chairman of Dubai Multi Commodities Centre, the free zone authority for  Jumeirah Lake Towers, wants you to help name the recently announced tallest commercial building in the world.

In an exclusive interview with Kippreport, Ahmed Bin Sulayem says that considering the building will be an iconic global tower, and home to multinational corporations, he would much rather hear from the world community than have to “pay a hefty amount to a consultant”.

“I’d be more interested in hearing what the real community has to say,” he says, adding that the name can be suggested in any language – be it Arabic, English, Portuguese or Mandarin.

“People can participate on my personal twitter handle,” adds Bin Sulayem, executive chairman of the UAE’s fastest-growing free zone. “They can share their opinion on what the name should be, and if it clicks with what we have in mind, the winner will be rewarded with gold.”

Those interested in chipping in their two cents can also communicate with the management through DMCC or Jumeirah Lake Towers’ Twitter handles, he says, adding that his marketing team will be cooking up a campaign to promote this initiative.

According to Bin Sulayem, who currently sits in the Middle East’s tallest commercial tower (Almas Tower), the DMCC free zone will be the country’s largest free zone within a matter of weeks. Over the past four years, it has attracted 4,000 new companies and continues to attract roughly 200 new companies every month.

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