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The Business of… 3D

Yes – it’s cool again. Three dimensions are spelling out big bucks for movie makers, TV manufacturers, gaming firms, and publishers, as people fall in love with 3D again.

August 29, 2010 4:41 by


Unless you’ve had your head in the sand these past months, you’ll know that the “next big thing” could well be 3D television sets. Every major manufacturer now has 3D capable TVs in the market, while many broadcasters have launched 3D channels to take advantage. Even Du and Etisalat, the two Dubai telecoms operators, have 3D channels in operation. Games at the FIFA World Cup in South Africa this year were even broadcast in 3D.

But before you jump on the 3D television bandwagon, bear in mind that the technology for home viewing of 3D is very, very new. In its nascent form there is still a lack of channels to view, a lack of content to go on the channels, and according to many reports there are technical glitches to iron out with the sets.

But the technology continues to progress. One manufacturer, Samsung, says it will even be including automatic conversion software in all new 3D televisions to convert standard 2D broadcasts into 3D at the touch of a button, meaning everything you watch could be 3D. It sounds brilliant, but there are many critics lining up to point out that the quality is not there yet.


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