The Business of… 3D
Yes – it’s cool again. Three dimensions are spelling out big bucks for movie makers, TV manufacturers, gaming firms, and publishers, as people fall in love with 3D again.
August 29, 2010 4:41 by Samuel Potter
The application of 3D is not limited to moving images, of course. The whole idea of stereoscopy started with two single pictures, so it seems appropriate that the field of print is also witnessing 3D developments. Newspapers, magazines and books have long been experimenting with the format.
Some of the bigger names to get involved include Grazia magazine and, believe it or not, Playboy magazine. Hugh Hefner’s adult magazine published a special 3D edition in June of this year. Now it could be argued this was just a gimmick, a “news stand event” as they call it in the industry, and that’s probably true, but in the book industry it could be a different story. Reuters reports that South Korean scientists “have developed 3D technology for books that makes characters literally leap off the page.” At the Gwangju Institute of Science and Technology, researchers used 3D technology to animate two children’s books of Korean folk tales, complete with writhing dragons and heroes bounding over mountains. Pictures in the books have cues that trigger the 3D animation for readers wearing computer-screen goggles. A whole new “dimension” to the world of pop-up?