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Latest News

The business of… Apps

The business of… Apps

iPad, iPhone, smartphones, apps… People in the technology business love making up words, apparently. They love making cash, too – and the latest big business is ‘the app.’

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May 4, 2011 12:30 by



Although the term “apps” seems to have gained mega-popularity in just the past couple of years, mobile users have been using them for a while now. Apps, which is a short form for “applications,” are essentially software on your phone: like the long winded game of SNAKE that would occupy the time of old school Nokia users. The creation and usage of apps became a lot more accessible upon the launch of the iPhone 3G in July 2008, which allowed users to browse, download and upload apps onto the App Store. Applications can vary from the basic uses like web browsers, to games, to recipe books and even virtual beer pint simulators (more on this in a bit).



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