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The business of… Apps

iPad, iPhone, smartphones, apps… People in the technology business love making up words, apparently. They love making cash, too – and the latest big business is ‘the app.’

May 4, 2011 12:30 by

Apps in the Middle East

Though a relatively new phenomenon, apps in the Middle East are developing in popularity rapidly with local apps being developed by the likes of Etihad, Etisalat, The Economist and even Kipp’s sister publication Trends (we’re not on the app scene just yet. Watch this space). Etisalat’s general manager for directory services Rashid Al Naqbi told Communicate that their Yellow Pages app has “had an overwhelming response from our customers…with more than 10,000 downloads so far.” In fact, Arabic Apps, which were once few and far between, are now also catching up with the trend.


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