Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
The business of… beauty pageants
When televised media teams-up with famous corporate moguls and supermodel-like beauties, it’s a business proposition that simply can’t lose.
May 20, 2010 4:07 by kippreport
“Miss Universe Organization L.P., LLLP is a Donald J. Trump and NBC Universal joint venture,” reads the official website of the pageant.
Did you get that? The pageant is a business venture between NBC Universal and Donald Trump. Add to that the list of corporate sponsors, like Skype and Blue Jet airline, plus all the high-profile commercial advertisers that pay for airtime to hawk products during the televised pageant, and you’ve got all the makings of very, very big business. The event has an estimated worldwide viewing audience of more than 250 million viewers, and that makes for some very lucrative commercial airtime.
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