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The Business of Books

With the inauguration of the Emirates Airline Festival of Literature this week Kipp skim through the world of books.

March 10, 2011 9:33 by

The Kindle

The Kindle, for the unfamiliar few, is a tablet which can be used to download, store and read e-books. One of the best descriptions we’ve seen is that it’s the hybrid between a word processor and a traditional book. Why? Because it still allows users to highlight, add comments or write on the side of the displayed page. Developed by a subsidiary of Amazon, it can also be used to listen to audiobooks, subscribe to magazines, blogs and newspapers. The second generation Kindle can store up to 1,500 books (from Amazon and other stores) and costs roughly under $139 (the cheaper version) last Kipp checked. Regular e-books are sold for less than $10, though many best sellers tend to go at a much higher $15. Last year,the Amazon CEO Jeff Bezossaid the device is owned by millions and millions of people and that “Kindle owners read, a lot.” He goes on to say that when the company has both editions available, it sells6 Kindle books for every 10 physical books. The Kindle hasn’t exactly caught on as much as Amazon has hoped. Many critics have speculated that although sales are climbing worldwide, the sales figures and cash returns are still not strong enough to boost Amazon’s bottom line.


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