close

policy

We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Agree
Disagree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Gender
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

 
 
Latest News

The Business of… Dubai Shopping Festival

The Business of… Dubai Shopping Festival

With the Dubai Shopping Festival 2011 all set to begin, Kipp takes you through the inner workings of the retail extravaganza (and traffic nightmare).

0

January 16, 2011 4:23 by



We’ve said it before but the fifteen-year journey of  DSF is, in typical Dubai fashion, the story of a pretty mediocre retail event that spun out of control into the event of the year, drawing in regional visitors not only from neighboring Gulf countries but also from Europe. Consider this: In its first year DSF boasted of attracting 1.6 million visitors who spent Dh2.15 billion; skip forward to 2006, when the festival attracted 3.5 million who spent Dh10.2 billion.

According to the official website the DSF was initiated “to promote Dubai as the ultimate global shopping and tourist destination by creating world class events and retail promotions.”

And going by that definition, Kipp can safely say the DSF has been successful in achieving its aim. Each year since its inception in 1996 has seen the DSF introduce a new initiative: from the Global Village or the carnival at Seef Street to the opening of the Night Souk and the music attractions at JBR.

Constant innovation and significant government backing is at the heart of the success of DSF. According to a recent report, in the 15 years of the Dubai Shopping Festival, the event has attracted 40 million visitors during which time consumers have spent Dh80 billion and won prizes ranging from cars, gold and cash worth Dh1.5 billion. (OK, so if that account of the DSF history doesn’t win us the DSF Journalism award of the year, Kipp doesn’t know what will.)



Pages: 1 2 3 4 5 6

0

Tags: , , , , , , , , , , , , , , , , ,

Leave a Comment