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The Business of… Facebook

The Business of… Facebook

As Facebook shoots past the 500 million member mark, Kipp tells you everything you ever wanted to know about the social networking site, but forgot to ask.


July 25, 2010 4:06 by

If you’re on Facebook, chances are you’ve been invited to help “cap” a mafia boss or been told your friend has found a stray duck. No? Then you’re missing out on one of the most popular features on the social site: Games.

Farmville and Mafia Wars are two of the hottest games on Facebook. According to Ad Age, some 70 million people play Farmville every month. The development companies behind such titles have proved to be some of the fastest growing businesses on the planet. Venture capitalists Kleiner Perkins invested in Zynga, Farmville’s developer, and called it the fastest growing investment they ever made. And they invested in Google.

Games are big business, not just in terms of users but in terms of revenue too. In most of these games users can advance themselves or acquire new virtual goods by buying it with real money (or often with virtual currency, itself bought with real money). Zynga’s revenue is predicted to reach around $1 billion this year – that makes it almost as big as Facebook.

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  1. walied on September 13, 2010 11:49 pm

    Im ready to any bussines

  2. Jacques Gerache on May 29, 2011 8:33 pm

    I have been a reader of your website for a long time. Keep up the awesome posting you are doing.


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