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The Business of FIFA
You may have already guessed this, but there is big money in the sport of football. Just ask FIFA, who turned over nearly $1 billion in 2009.
June 14, 2010 5:44 by kippreport
The balance sheet
They had a billion dollars in equity at the close of last year, and a financial statement peppered with terms like “conservative investment strategies,” and “foreign currency hedging. “
No, it’s not Lehman brothers, its FIFA – the international governing association of the sport of football. And looking at the business end of FIFA, it’s easy to forget that we’re talking about an entity dedicated to the sport of football. Last year FIFA tallied over a billion dollars in revenue and spent $863 million in expenses, netting themselves a cool $196 million profit.
So how did FIFA reel in nearly a billion dollars in one year? The answer lies between television, marketing, and brand licensing deals.
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