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The Business of FIFA

You may have already guessed this, but there is big money in the sport of football. Just ask FIFA, who turned over nearly $1 billion in 2009.

June 14, 2010 5:44 by

Good works

But football is more than big money and big fun; it’s a force for change, according to FIFA and the legions of supporters that invest their time, money and fan power into the charitable initiatives of the organization.

The 1GOAL campaign of FIFA works to ensure the right of every child to an education, and is supported by world leaders, the UN, and the FIFA organization.

Win in Africa with Africa is a comprehensive project especially designed to support African football and offer this year’s host continent the “tools to progress” and the skills to continue its own development.

The Green Goal Program, aims to reduce the carbon footprint of the 2010 World Cup, and serve as the starting point for a more eco-friendly South Africa.

FIFA’s 2010 World Cup Ticket Fund, partnered with Adidas, Coca-Cola, Emirates, Hyundai/Kia, Sony and Visa, to offer 120,000 complimentary tickets for South African nationals.

And the organization’s 2010 “Schools Adventure” campaign focuses on concerns unique to local school communities, their teachers, students, and families.


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