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The Business of… Harry Potter

With the latest installment of the Harry Potter movie series breaking records at the box office, Kipp takes a closer look at the crazily lucrative Potter brand.

December 6, 2010 5:36 by

The Films

Though (initially, at least) somewhat questionable cinema, the Harry Potter film franchise has developed into a cinematic force to be reckoned with. The previous six Harry Potter films have grossed more than $5 billion, which makes them the second-highest grossing franchise of all time, out done only by Star Wars. The first part of the last installment opened to screaming fans earlier last month; unsurprising since experts predicted that Harry Potter and The Deathly Hallows Part 1 would rake in $125 million – making it the biggest opening a film ever received.

If we haven’t impressed it upon you yet, the films really are big money: Daniel Radcliffe, how played Potter, earned $25 million between June 2009 and June 2010.


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