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The Business of… Harry Potter

With the latest installment of the Harry Potter movie series breaking records at the box office, Kipp takes a closer look at the crazily lucrative Potter brand.

December 6, 2010 5:36 by

The books

Just how crazy are Harry Potter fans about the books? When the final book, Harry Potter and the Deathly Hallows, went on sale in the summer of 2006, it sold 15 million copies worldwide within 24 hours. Because numbers and statistics do have tendency of losing its impact in our information overload culture, we are going to repeat the number. Think about it, 15 million copies sold in 24 hours. That is a lot of fans, not to mention a lot of money. £400 million to be exact. According to Christopher Litter, Rowling’s agent, the seven Harry Potter books have so far been translated into 67 languages.


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