Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
The Business of… Harry Potter
With the latest installment of the Harry Potter movie series breaking records at the box office, Kipp takes a closer look at the crazily lucrative Potter brand.
December 6, 2010 5:36 by kippreport
Merchandise? Apparently Rowling isn’t making enough cash off the books alone, or the films… There are simply too many forms of Harry Potter merchandise for us to even list them here. Unsurprisingly, it is a pretty lucrative market; it is estimated that the Harry Potter video games alone have raked in $1 billion. Then there are DVD’s , soundtracks, audio books, and more. Every kind of licensed, trademark goods is out there, including chocolates, clothing, and toys. (Kipp once broke a friend’s Harry Potter wand, and never heard the end of it.) Harry Potter merchandise has made countless billions of dollars.
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