The Business of… Harry Potter
With the latest installment of the Harry Potter movie series breaking records at the box office, Kipp takes a closer look at the crazily lucrative Potter brand.
December 6, 2010 5:36 by kippreport
Merchandise? Apparently Rowling isn’t making enough cash off the books alone, or the films… There are simply too many forms of Harry Potter merchandise for us to even list them here. Unsurprisingly, it is a pretty lucrative market; it is estimated that the Harry Potter video games alone have raked in $1 billion. Then there are DVD’s , soundtracks, audio books, and more. Every kind of licensed, trademark goods is out there, including chocolates, clothing, and toys. (Kipp once broke a friend’s Harry Potter wand, and never heard the end of it.) Harry Potter merchandise has made countless billions of dollars.
Top 5 things to do in the UAE this weekend
Top three trends in the automobile industry
Dubai World gets approval to restructure $14.6 bln debt outside court
VIDEO: Top tips to branding in a digital age
AED100K up for grabs in Dubai Expo 2020 logo competition