Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
The business of… Lebanese divas
Elissa, Nancy and Haifa are known for their music, acting and sex appeal. But for some, they also represent big business.
April 4, 2010 10:36 by kippreport
Ajram, Wehbe and Elissa have all signed high-profile advertising deals with international and Arab companies.
Elissa has worked with the likes of Pepsi, Lux, Lazurde jewels, Ray Ban and Samsung mobiles, in deals thought to be worth a total of $1 million per year.
Ajram has signed deals with Sony Ericsson, Damas, and Coca-Cola, while Haifa has worked with Pepsi, Chopard and Louis Vuitton.
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