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The business of… Lebanese divas

Elissa, Nancy and Haifa are known for their music, acting and sex appeal. But for some, they also represent big business.

April 4, 2010 10:36 by

Merchandise

In 2007, Elissa was chosen by French company Georges Stahl to create her own perfume, Elle D’Elissa – which we were told was the “first international perfume for an Arab artist”. She also worked with Samsung for the launch of a music-enabled phone that contained three of her songs.

One of the most successful merchandising deals was Nancy Ajram`s work with Sony Ericsson, which involved the launch of a special edition of Walkman series model W595i, which incorporates the star`s signature. The phone cost AED400 more than the same version of the phone without the star’s signature.

 

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11 Comments

  1. mohedeen jaweesh on April 19, 2010 5:12 pm

    the untouchable group

     
  2. javeed on April 26, 2010 5:11 pm

    Beautiful – in language, personality and making money.

     
  3. rabih on October 14, 2010 10:09 am

    Hayfa is the best,can we know how much money they gain ?

     
  4. Hazim Rady on October 19, 2010 5:06 pm

    each one of you is the woman of my dreams

     
  5. محمد on October 22, 2010 8:37 am

    Love you haifa

     
  6. gospel on October 24, 2010 11:04 pm

    Elissa is so beautiful , i love you

     
  7. mero on October 29, 2010 3:01 am

    Beautiful hifa
    I Love you hifa so much

     
  8. mody on November 1, 2010 11:34 am

    Nancy , you are number one with no competitors.

     
  9. Mohammed Mahmoud on November 2, 2010 1:31 pm

    Lebanon had already great singers who really sings the real art of arabic music (the great Fayrooz, Wadeea el- safi, etc.) which used to excite the mood of “ORIENTAL TARAB” even if it is – geneously- merged with western spirit and rythm.
    But, those three should not called singers, but sorry to call them all (dancers)cuz singing does’nt need exept a good voice which they miss any talent of singing

     
  10. Peter on November 3, 2010 6:45 am

    I really don’t get it. They’ve had a lot of plastic surgery – makes me cringe just looking at them…

     
  11. hussien on November 20, 2010 12:42 am

    original

     

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