The business of… Lebanese divas
Elissa, Nancy and Haifa are known for their music, acting and sex appeal. But for some, they also represent big business.
April 4, 2010 10:36 by kippreport
In 2007, Elissa was chosen by French company Georges Stahl to create her own perfume, Elle D’Elissa – which we were told was the “first international perfume for an Arab artist”. She also worked with Samsung for the launch of a music-enabled phone that contained three of her songs.
One of the most successful merchandising deals was Nancy Ajram`s work with Sony Ericsson, which involved the launch of a special edition of Walkman series model W595i, which incorporates the star`s signature. The phone cost AED400 more than the same version of the phone without the star’s signature.
Top 5 things to do this weekend in the UAE
What do you do on your weekend?
Abu Dhabi to get world's first UEFA concept store
Dubai house prices to fall 10 per cent in 2015 – JLL
Six degrees of Nicole Richie