The business of… Lebanese divas
Elissa, Nancy and Haifa are known for their music, acting and sex appeal. But for some, they also represent big business.
April 4, 2010 10:36 by kippreport
In 2007, Elissa was chosen by French company Georges Stahl to create her own perfume, Elle D’Elissa – which we were told was the “first international perfume for an Arab artist”. She also worked with Samsung for the launch of a music-enabled phone that contained three of her songs.
One of the most successful merchandising deals was Nancy Ajram`s work with Sony Ericsson, which involved the launch of a special edition of Walkman series model W595i, which incorporates the star`s signature. The phone cost AED400 more than the same version of the phone without the star’s signature.