Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
The business of… Lebanese divas
Elissa, Nancy and Haifa are known for their music, acting and sex appeal. But for some, they also represent big business.
April 4, 2010 10:36 by kippreport
Elissa (pictured) is one of the best-known female singers in the Arab world – and is also one of the richest, with her wealth estimated at more than $33 million. Strong record sales helped her along the way: she was named the best-selling Middle East artist in 2005 and 2006, and has sold close to 18 million albums worldwide. She was also one of the first Lebanese divas to sign a sponsorship deal with Pepsi.
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