We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

Latest News

The Business of McDonald’s

The Business of McDonald’s

Kipp takes a look at the strategies and inner working s of McDonald’s, arguably one of the smartest companies on the planet.


January 12, 2011 5:07 by

Known for their ‘glocalising’ efforts having a look at McDonald’s menu around the world is a pretty interesting exercise. Having tried a few of these “local” specials, Kipp thinks the versions are pretty much the same greasy over fried chicken dressed up in local bread with a fancy name; still we are tickled by some of the versions. Take for instance the Maharaja Mac (a big Mac made of lamb or chicken) or the McAloo tikki (which is the vegetarian option for a burger consisting of a potato patty between a burger bun) in India.

In certain parts of Canada there is the McHomard (which is a lobster roll served in a hot dog bun). If you thought lobster at McDonald’s is an oddity, consider the McDonald’s in Japan that serves up Ebi Filet-O (shrimp burgers), Koroke Burger (mashed potato, cabbage and katsu sauce, in a sandwich), Ebi-Chiki (shrimp nuggets) and Green Tea-flavoured milkshake.

The pita version of a burger is famous not only in the Middle East (McArabia) but also in the Mediterranean which serves its pita wrap under the name of Greek Mac. McDonalds also provides locally appropriate sides, like (guacamole) avocado paste instead of ketchup in Chile, and even beer in some European branches. Would you like a pint with that?

Pages: 1 2 3 4 5 6


Tags: , , , , , , , , , , , , , , , , ,

Leave a Comment