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The Business of… Online Dating

Once the preserve of serial killers and weirdoes, online dating is now socially acceptable. How do we know? Well, because of the sheer numbers, for one thing.

March 1, 2011 4:43 by


When did online dating start? Well, as with so much of this internet gubbins, it’s a little unclear, but we’re pretty sure we can say it all started with in 1993. (Although, apparently there was some sort of dating bulletin board for techie types running from as early as 1986, but this had an extremely limited reach.)

But it was in 1993 and with that online dating found its launch pad. Gary Kremen started it all, intending the site to prove that newspaper ads could go online. The site evolved and went live in 1995, and since then has had 42 million singles registered and 15 million members.


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