| Kippreport.com

The Business of… the ICC World Cup

February 20, 2011 3:45 by Eva Fernandes

The International Cricket Council, the main cricket governing body, organizes a world cup every four years. And though cricket might be an old sport: apparently the game has said to be known to be played as far back as the 16th century, One Day International tournaments (ODI’s) aren’t. In fact, the first world cup was played just 35 years ago, in 1975. But that doesn’t mean the tournament isn’t well loved around the globe. Popularized by the British Empire, the game itself is still played in most of Britain’s former colonies: the International Cricket Council (the ICC) boasts more than 100 countries as members, making the game the second most popular in the world.

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Tags: cricket, cricket fever, ICC 2011, ICC world cup, ICC World Cup 2011, ICC World Cup final, ICC World Cup hosts, ICC World Cup schedule, ICC World Cup sponsors, ICC World Cup sponsorship, ICC World Cup teams, ICC World Cup venues