Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
The Business of… the ICC World Cup
Kipp’s got Cricket Fever, what with the ICC World Cup on and all. We take a look at the workings of arguably the biggest tournament in the world’s second biggest sport.
February 20, 2011 3:45 by Eva Fernandes
The International Cricket Council, the main cricket governing body, organizes a world cup every four years. And though cricket might be an old sport: apparently the game has said to be known to be played as far back as the 16th century, One Day International tournaments (ODI’s) aren’t. In fact, the first world cup was played just 35 years ago, in 1975. But that doesn’t mean the tournament isn’t well loved around the globe. Popularized by the British Empire, the game itself is still played in most of Britain’s former colonies: the International Cricket Council (the ICC) boasts more than 100 countries as members, making the game the second most popular in the world.
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