We would like to invite you to continue a survey you have started. ...

Do you trust your insurer ?

Strongly agree
Strongly disagree
Insurance provides peace of mind
Insurance is purchased only when compulsory
Terms and Conditions (small print) are clear and easily accessible
Insurance jargon (language) stands in the way of fully understanding each policy
Insurance companies try their best to uphold the details of the policy without cutting corners
Reducing risk, cutting costs and profits are more important to an insurance company than the customer
Insurance companies in the region are as professional as in other more developed markets
Age group
Do you feel your insurance provider works in your interest?
Have you had a rejected claim that you feel was not justified?
Do you trust your insurance provider?
Our Network

Register for our free newsletter

Latest News

The Business of… the ICC World Cup

The Business of… the ICC World Cup

Kipp’s got Cricket Fever, what with the ICC World Cup on and all. We take a look at the workings of arguably the biggest tournament in the world’s second biggest sport.


February 20, 2011 3:45 by

Being the fourth most viewed sporting event on the planet, sponsorship is a big deal. Just to give you a rough picture of what kind of money we are talking about apparently LG Electronics which is the official sponsor of the World Cup, has paid close to Dh6 million for the tournament. But that’s nothing compared to the Dh81 million Sony India has shelled out to run a multimedia campaign during the tournament. The campaign will run more than 3,000 television spots across 19 channels, a print campaign across 36 newspapers and magazines, and put up at least 100 billboards across the country.

Pages: 1 2 3 4 5 6


Tags: , , , , , , , , , , ,

Leave a Comment