The Business of…Celebrity Name Brands
It’s not enough to be a star athlete or celebrated actor anymore, staying power means building yourself into a brand. Here are the most enterprising in celebrity name brand.
November 22, 2011 4:42 by p.deleon
According to Predictiv, a brand valuation company, which Donald Trump quotes in his latest book, the real estate mogul’s brand value is worth $3 billion. Forbes, however, puts his brand value at a mere $200 million—still not half bad for the reality TV star.
As for his products, where do we begin? Apart from his famous hair sweep, Trump has a stake in almost everything. He gives licenses for property developers to use the ‘Trump’ brand for their projects, he also owns several real estate under the Trump Organization, such as the Trump Tower. He also has a Reality TV show, several books and a perfume he created himself called ‘No Joke’.
In total, Trump estimates his net worth at $7 billion, according to his forthcoming book Time to Get Tough’.