The Business of…Celebrity Name Brands
It’s not enough to be a star athlete or celebrated actor anymore, staying power means building yourself into a brand. Here are the most enterprising in celebrity name brand.
November 22, 2011 4:42 by p.deleon
One half of a superbrand duo, Victoria Beckham is light years away from her days as Posh Spice (although she has never let go of her famous pout). Although her solo career didn’t really quite get to astronomical heights of the Spice Girls, Victoria has been so far afloat with her brand of denim jeans called dVb Style. Vicks has also developed her own range of sunglasses and perfume. Her joint wealth with David Beckham is estimated at $195 million.