The Business of…Celebrity Name Brands
It’s not enough to be a star athlete or celebrated actor anymore, staying power means building yourself into a brand. Here are the most enterprising in celebrity name brand.
November 22, 2011 4:42 by p.deleon
Name brand extensions aren’t exclusive to Hollywood, of course. Bollywood also has a line of celebrities that have expanded their brands into merchandise, most of them opting for perfumes. Actor and producer Sunil Shetty, however, braved into the world of hotels, liquor and fashion through a clothing line called Mischief.
Hailing from Mulki, Mangalore taluk, Karnataka, this black-belt kickboxer has also launched a promotion and entertainment marketing company called Popcorn Entertainment to promote Bollywood actors touring abroad for stage shows and concerts.
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