The Business of…Celebrity Name Brands
It’s not enough to be a star athlete or celebrated actor anymore, staying power means building yourself into a brand. Here are the most enterprising in celebrity name brand.
November 22, 2011 4:42 by p.deleon
James “Jamie” Trevor Oliver became popular as The Naked Chef on the self-titled show and for his love of preparing healthy food.
Rising among the ranks of many a television chef rockstars like Gordon Ramsey and Anthony Bourdain, Jamie Oliver has a variety of cookbooks, restaurants and food products that are branded under his name.
So far, though Oilver has been sticking to more sensible food and cooking-related products. This includes his own line of non-stick pans and cookware for Tefal.