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The Business of…Celebrity Name Brands

It’s not enough to be a star athlete or celebrated actor anymore, staying power means building yourself into a brand. Here are the most enterprising in celebrity name brand.

November 22, 2011 4:42 by

Jamie Oliver

James “Jamie” Trevor Oliver became popular as The Naked Chef on the self-titled show and for his love of preparing healthy food.

Rising among the ranks of many a television chef rockstars like Gordon Ramsey and Anthony Bourdain, Jamie Oliver has a variety of cookbooks, restaurants and food products that are branded under his name.

So far, though Oilver has been sticking to more sensible food and cooking-related products. This includes his own line of non-stick pans and cookware for Tefal.


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  1. marketing smile on November 22, 2011 8:59 pm

    awesome exciting.

  2. celebrity on January 24, 2012 8:07 am

    what a great poast

  3. Beauty Secrets on February 18, 2012 3:15 am

    Keeping your skin acne free.

  4. Teamskc on March 7, 2012 7:12 am

    love it!!!!!

  5. c on March 10, 2012 1:51 am

    wow… cool stuff!!!!


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