Register for our free newsletter

Latest News

The Oscars

The glittering 81st Annual Academy Awards have just ended, showering prestigious honors on its winners, and pumping lots of money into the economy.

February 23, 2009 4:38 by


Though networks apparently sell commercials at $1.4 million per 30 second, reports say the advertising budget has fallen sharply this year; CEP News says that ABC’s advertising revenue fell from $81.8 million last year, to around $68 million with this year’s Oscars broadcast.

General Motors, which has spent almost $105 million in advertising at the Oscars over a 10 year period, is not advertising this year. L’Oreal, a five-year sponsor, who has spent more than $40 million, has also bailed out this year. A spokesman told Advertising Age that although Oscar “had been a very successful property for us … last fall we decided to explore new avenues for reaching our consumer.”

Ad Age blames the low-grossing nominations for the awards as one of the reason for the decrease.


Pages: 1 2 3 4 5 6


Leave a Comment