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‘The reality is consumers of any category snack on content’

General manager of Havas Digital Middle East shares insights on the use of digital communication in luxury sectors

June 1, 2014 3:44 by



Kippreport.com’s sister publication, luxurymena.com, sat down with the general manager of Havas Digital Middle East, Piero Poli, to learn how digital content can fuel growth in the luxury sectors.

He discusses digital content as it is available today, ways to improve it and challenges luxury sector faces on the digital front.



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