The Six Degrees of Ferry Corsten
Ferry Corsten will be performing in Abu Dhabi this weekend, but how will Kipp connect the Dutch-born DJ to du CEO Osman Sultan and the UAE National Olympic Committee?
June 25, 2012 5:47 by Jyothi M.V.
From being regular sponsors of local events at Flash Arena to owning naming rights to the Yas Arena in Abu Dhabi, du has committed to developing its image as an entertainment platform, du Live! and supporting Abu Dhabi as an entertainment capital in the Middle East. As per the four-year naming rights partnership deal signed between Dubai-based Telecom operator, du and Abu Dhabi-based event consultancy Flash Entertainment, the largest entertainment venues of the region’s capital – Yas Arena and Flash Forum – have been renamed to du Arena and du Forum. At the helm of this strategy is…
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