The Six Degrees of Tom Cruise
Yes, we’re back on the bandwagon. He may be in the news for scaling the Burj Khalifa, but how will we connect him to UAE royalty via the boss of Rivoli?
November 22, 2010 4:21 by Eva Fernandes
“The products are the real brand ambassadors; that’s our basic message. They have so much to say, and communication is a tool that loses so much of its efficiency when you overlay too many messages, that our advertising campaigns have focused exclusively on highlighting the timepieces, and not on the reasons that would lead such or such a person to choose one of them” says Jerome Lambert, one of the Jaeger Le Coultre’s youngest CEOs. But the man, who some describe as a workaholic, says he thinks being such a young CEO has both its benefits and it disadvantages: for while youth allows a CEO the freedom to innovate and experiment, it also means a lack of experience. Jerome Lambert was recently in Dubai, when he was inaugurating the Jaeger Le Coultre boutique in Wafi with Rivoli head…
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