Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
The Six Degrees of…Diego Maradona
Diego Maradona is just next door. But before you roll out the welcome mat, find out how this legendary football player-turned-coach is connected to a German fashionista and hiphop mogul.
June 8, 2011 3:16 by shafeer
Regularly compared to Maradona, Lionel Andres “Leo” Messi is considered as one of the best football players of his general. Now just at 24 years old, he has already received several recognitions including the FIFA World Player of the Year at the age 21. He has also won five La Liga titles and three Champions League titles. He is the first to win the Champions League top scorer title for three consecutive leagues since 1992.
Like many of bankable athletes today, Messi’s success has also led to many offers to become a brand ambassador. One of which is Adidas’ all in campaign—the biggest marketing initiative in the brand’s history.
Unveiled in March this year, the campaign covers multiple brands under the company and used several of the brand’s ambassadors, including Messi, pop icon Katy Perry and this hiphop queen…
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