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The UAE’s top brands of 2013

Emirates-Airline

Research firm YouGov releases BrandIndex Annual Buzz Rankings.

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January 14, 2014 4:31 by



Emirates Airline, Google and Samsung have topped the list of the top brands of 2013 in the UAE, according to research firm YouGov’s BrandIndex Annual Buzz Rankings.

The BrandIndex tool assesses the daily brand health of more than 500 brands across 20 sectors in the UAE. The company’s rankings are based on a brand’s ‘Buzz score’, which measures the positive or negative trajectory of a brand by asking respondents specific questions related to brand awareness and perception.

High Buzz scores indicate that consumers have heard something positive about the brand by advertising, news or word of mouth in the past two weeks. Respondents were asked whether they had heard anything about the brand in the last two weeks and whether it was positive or negative.

Emirates Airlines achieved a buzz score of 58.9, maintaining its first place ranking as the brand consumers in the UAE hear positively about most often. Google witnessed the greatest improvement in Buzz score this year, gaining 17.9 points to reach second place in the overall rankings with a score of 58.6 points. In 2013, Samsung improved its Buzz score by 10.9 points to secure third place at 58.1 points.

This year, brands within the financial services sector dominated the Top BrandIndex Buzz Improvers list. Ranking second in Buzz improvement over the previous year, Visa witnessed an improvement of 12.7 points. MasterCard and Emirates NBD also made the top ten Buzz Score Improver List, jumping ten and 9.9 points, respectively.

Below are the lists of brands – within various sectors – that made it into the top ten.

Top Buzz – Banking

Rank Brand Score
1 Emirates NBD 32.0
2 Dubai Islamic Bank 23.3
3 National Bank of Abu Dhabi 18.8
4 Abu Dhabi Islamic Bank 18.7
5 Emirates Islamic Bank 17.2
6 Abu Dhabi Commercial Bank – ADCB 16.6
7 RAK Bank 14.7
8 HSBC 13.0
9 First Gulf Bank 11.3
10 Noor Islamic Bank 9.7
Buzz Improvers
Rank Brand Change in Score
1 Emirates NBD 9.9
2 Mashreq Bank 4.6
3 National Bank of Abu Dhabi 3.4
4 Barclays Bank 3.4
5 Union National Bank 3.1
6 Dubai Islamic Bank 2.9
7 First Gulf Bank 2.6
8 Royal Bank of Scotland 2.4
9 HSBC 2.3
10 Standard Chartered Bank 1.8

 

Top Buzz – Property developers

Rank Brand Score
1 Emaar 38.3
2 Nakheel 22.3
3 Damac 19.6
4 Dubai Properties Group 19.1
5 Aldar 15.9
6 Sorouh 12.2
7 Deyaar 10.4
8 Tameer 10.1
9 RAK Properties 9.4
10 Zabeel Properties 9.1
Buzz Improvers
Rank Brand Change in Score
1 Emaar 5.9
2 Damac 5.5
3 Dubai Properties Group 4.3
4 Nakheel 4.1
5 Aldar 3.2
6 Deyaar 2.3
7 Sorouh 2.2
8 Hydra Properties 2.0
9 RAK Properties 1.2
10 Tameer 1.1

 

Top Buzz – Car makers

Rank Brand Score
1 Toyota 36.4
2 BMW 34.4
3 Mercedes 34.0
4 Lexus 30.0
5 Nissan 28.2
6 Audi 25.7
7 Honda 24.4
8 Land Rover/Range Rover 23.4
9 Porsche 22.9
10 Ford 17.9
Buzz Improvers
Rank Brand Change in Score
1 Land Rover/Range Rover 3.5
2 Porsche 2.5
3 Hyundai 2.0
4 Mazda 1.8
5 Dodge 1.3
6 Peugeot 1.2
7 Jeep 1.1
8 Lexus 1.1
9 Chevrolet 0.9
10 Audi 0.9

 

Top Buzz – Dining

Rank Brand Score
1 Baskin Robbins 32.7
2 Pizza Hut 29.6
3 Subway 29.5
4 McDonald’s 28.3
5 Burger King 17.3
6 Costa Coffee 15.5
7 Starbucks 14.9
8 KFC 14.6
9 Chili’s 13.8
10 Hardee’s 13.3
Buzz Improvers
Rank Brand Change in Score
1 Baskin Robbins 3.0
2 Pizza Hut 2.8
3 McDonald’s 2.7
4 Subway 2.3
5 KFC 1.0
6 Cinnabon & Seattles Best 0.9
7 Starbucks 0.6
8 TGI Friday’s 0.2
9 Domino’s Pizza -0.3
10 Costa Coffee -0.7

 

Top Buzz – Still drinks

Rank Brand Score
1 Masafi 36.6
2 Al Ain 35.1
3 Oasis 23.4
4 Rani 20.1
5 Lacnor 19.8
6 Nestle Pure Life 18.0
7 Tang 17.7
8 Arwa 13.4
9 Aquafina 12.9
10 Evian 11.7
Buzz Improvers
Rank Brand Change in Score
1 Al Ain 4.9
2 Arwa 3.4
3 Evian 2.8
4 Gulfa 2.7
5 Oasis 2.1
6 Masafi 2.0
7 Ceres 0.0
8 Bario -0.4
9 Florida’s Natural -0.7
10 Aquafina -1.2


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