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The United States of Advertising

The United States of Advertising

Four weeks, six cities, and a million, million ads, Aarti Nagraj takes readers on a tour of America’s advertising terrain for Communicate magazine.


September 24, 2009 1:10 by

One thing did remind me of home though. When I was riding on the subway in Washington DC – the one place that did not have too many ads – I saw an ad for Masdar City, the big green initiative in Abu Dhabi.

I’m not really sure how many people in the subway would actually take time out from sleeping, staring at each other, or texting on their mobiles to take a look at this message from a far away country, but there it was nonetheless: a tiny taste of the Middle East.

Perhaps a big bite might have been more appropriate?


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