Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
Ticket trading for Kylie Minogue’s show in Dubai?
A further extension to Souq.com could be the duplicate of a ticket-market site in the US, where buyers and sellers directly interact with each other to fix ticket rates.
September 25, 2008 3:34 by kippreport
With the popularity of specialist ‘souqs’ or markets in the region – every Arab city has a gold souq, a textile souq, and so on – here’s one new one to add to the list.
Both individual sellers and ticket distributors and brokers can list tickets on the site at no charge. Asking prices, however, are not indicated. The trading-style site shows real-time data of the fluctuations in a ticket’s current trading price, which can then be used to make an offer.
Buyers and sellers can go through a back-and-forth process of multiple offers and counter-offers before arriving at a selling price; once that happens, tickets are shipped to buyers overnight. Sellers pay Zigabid a 15 percent connection fee, while buyers pay an additional 10 percent.
The site also directs a portion of each transaction back to the entertainers, artists and athletes. A community section also lets users post event photos, reviews and comments.
That’s pricing transparency, says Springwise.
Dubai currently plays host to a calendar of events round the year. And giving consumers a fair say in deciding rates will not only help organizers to increase audience numbers, but sometimes, if bidding wars break out, can also lead to some higher-than-expected rates.
And with a specialized site dealing only with events, it also gives people a chance to know all that is going on in the city.
For the end buyer, there’s always scope for a great bargain. Perhaps a Dh100 ticket to Kylie Minogue’s show at Atlantis this November?